About Us

The BMMA brings together broadband marketing professionals from the telco and vendor communities to share best practices, to learn about industry trends and services, and for the all important networking.

Download BMMA Overview for New Members and Visitors (7/24/14 update - PDF)


BMMA Goals

1. To increase positive awareness and penetration of broadband services.
2. To promote the adoption and usage of broadband communications by:
    - Stimulating behavioral changes necessary to grow the acceptance and use of broadband services;
    - Promoting the development and growth of broadband between providers, technologies, and 
      geographies;
    - Fostering the development, deployment and penetration of broadband services by facilitating 
      interoperability in development, market analysis, customer and industry education and awareness.
3. To identify key industry success factors and to propose future directions.
4. To lobby key stakeholders by pursuing BMMA positions on matters affecting the industry (e.g., legislation, standards, etc.).

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Member benefits

Increased market/industry/customer information 
     - Develop relationships with premier broadband service providers and vendors to discuss product &
       marketing issues. For our service provider members, this is an ideal venue to learn about best 
       practices as well as those to avoid. For vendor members the greatest benefits include building 
       relationships, understanding the telcos needs and challenges, and the potential to gain customers.
     - Meet face to face with peers at the BMMA Annual Meeting and
Fall Workshop, with an 
       opportunity to influence the agenda and organizational objectives.
     - Participate in monthly conference calls to discuss best practices and news related to one or two 
       selected 'hot topics.' 
Full year monthly schedule.
     - Take part in
industry studies, such as our broadband benchmarking study, which if purchased separately 
       could (if obtainable) easily be more costly than the price of annual BMMA membership.
     - Increase understanding of marketing opportunities associated with evolution of broadband 
       technologies.
     - Take part in on-going communications with peer members via the BMMA blog.
     - Benefit from "safe harbor" legal protection for collecting and sharing information and results,  
       which encourages open discussion free from perceptions of collusion.

  Improved company results 
    - Positive impact on broadband category awareness.
    - Increases in penetration of DSL, fiber and wireless broadband services, and greater profitability through 
      incremental revenues.
    - More "bang for buck" in dollars spent on common activities such as market research, promotional 
      campaigns, and advertising campaign development.
    - Implementation of expense reduction tactics

  Greater voice on industry direction 
     - Ability to influence the direction and pace of the technical evolution of broadband based on
       drivers in the market. 
     - Elevate your professional standing and influence industry direction as a BMMA member or board 
       member. 

  Discounts
    - Receive discounts on attendance and sponsorships at Research First's Broadband Services seminar.

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Membership defined

Any broadband industry service provider, vendor, CPE manufacturer, government agency, consultant, analyst, or other party with a demonstrated interest in promoting the mission of the BMMA may apply for membership. 

View current member companies

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Our mission

The BMMA is an organization formed in 2003 whose charter is to advance the adoption and use of telco broadband services in all market segments including consumer, business, and government, with the goal of increasing the profitability of all industry participants.

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