Marketing

Chair: Jake Sailana, Zyxel / Ellis Hill, BMMA Staff

Committee members: Janet Sczech, GVTC, Tom Zanoli, GVTC; Allison Brausen, Calix


Goal:
To improve the marketing of the association, both to potential, new member companies, and to additional individuals within existing member companies.

Committee members:
· Identify the opportunities and obstacles to be investigated
· Determine budget and set goals to include:

· Encourage promotion of the BMMA within one’s company (individuals from member companies to work on their successors).
· Create sessions and materials to spread the word.
· Gather and use testimonials.
· Recommend updates to the BMMA website
· Report out at Annual meeting.

The Executive Director will:
· Execute the committee’s recommendations.
· Report on results at the Annual meeting.