Past Events

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BMMA June Hot Topic Call: New Smart Home Services and Strategic Fit for Telcos
Jun 25, 2019

 

Hot topic: New Smart Home Services and Strategic Fit for Telcos
 
Speaker: JD Wix - Business Development Manager, Resideo / Honeywell Home

 

(Download Speaker Bio)

 

Dial-in details: Please send a request to Lauren Roux
Status: Members-only call
Date: Tuesday, June 25, 2019
Start Time: 2:00 PM CST (12PM PST, 3PM EST)
Call duration: 1 hour
 
We would like to start this call on time. Please dial in 1-2 minutes early. Thank you!!
We ask that we all avoid discussing future plans and prices or any other discussion that could be construed as anti-competitive.
 
 * Each month members meet on a conference bridge to discuss telco broadband marketing and product development issues. Non-members are invited to join a webinar to evaluate the value of the association by contacting Stan Romero at Stan@researchfirst.com to request an invitation.

BMMA May Hot Topic Call: CAF Reporting
May 21, 2019

Hot topic: CAF Reporting
 
Speakers:  
  1. Bridget Watkins, Product Marketing Director at Calix – who will cover:
  • - CAF/CAFII Reporting Requirements
  • - A brief explanation of what CAF Performance Testing is, where the process stands from a timeline standpoint
  • - When the first reports are due
  • - What is required to be reported
  • - How often reporting is required
  • - FCC Approved Frameworks for testing to obtain and report the required information

 

  1. Dan Esposito, Network Strategy & Architecture, TDS Telecom - who will talk about:
  • - The different types of solutions we have evaluated
  • - The challenges we have come up against related to the testing requirements,
  • - How we plan of implementing our solution

 

  1. Gary Enloe – Director of Product Development, MTA – who will speak about:
  • - How MTA will obtain the required information
  • - Challenges, etc. 

 

(Download Speaker Bios)

  Dial-in details: Please send a request to Lauren Roux
Status: Members-only call
Date: Tuesday, May 21, 2019
Start Time: 2:00 PM CDT (12PM PDT, 3PM EDT)
Call duration: 1 hour
 
We would like to start this call on time. Please dial in 1-2 minutes early. Thank you!!
We ask that we all avoid discussing future plans and prices or any other discussion that could be construed as anti-competitive.
 
 * Each month members meet on a conference bridge to discuss telco broadband marketing and product development issues. Non-members are invited to join a webinar to evaluate the value of the association by contacting Stan Romero at Stan@researchfirst.com to request an invitation.

 

BMMA April Hot Topic Call: The Transition and Marketing of A New Streaming Service
Apr 23, 2019

 

Hot topic: The Transition and Marketing of A New Streaming Service

 

Speaker: Dustin Schlaefli – Director of Customer Engagement, Nex-Tech

 

Summary: More service providers are looking to get out of the broadcast TV market and moving to Over-the-top (OTT) video services.  The mobile nature of OTT allows subscribers to watch videos on smartphones, tablets and TVs, and requires a fast, reliable Internet connection. Hear how Nex-Tech, Kansas broadband company, launched its new TVNow service, and the marketing efforts to make the launch a success!

 

Download speaker bio

 

Dial-in details: Please send a request to Lauren Roux

Status: Members-only call
Date: Tuesday, April 23, 2019
Start Time: 2:00 PM CDT (12PM PDT, 3PM EDT)
Call duration: 1 hour

 

We would like to start this call on time. Please dial in 1-2 minutes early. Thank you!!

We ask that we all avoid discussing future plans and prices or any other discussion that could be construed as anti-competitive.

 

 * Each month members meet on a conference bridge to discuss telco broadband marketing and product development issues. Non-members are invited to join a webinar to evaluate the value of the association by contacting Stan Romero at Stan@researchfirst.com to request an invitation.

RFI's Broadband Services 2019 Seminar
Apr 03, 2019 - Apr 05, 2019

 

 Join us for our ResearchFirst Broadband Services 2019 Seminar, which will be preceded by the BMMA 2019 Annual Meeting (April 2) & the ResearchFirst Telco TV Marketing Symposium (April 1 - 2).

Meeting dates:  April 3 - 5, 2019

Location:       Charleston, SC

Venue:      Charleston Marriott
                  170 Lockwood Boulevard  Charleston, SC  29403

 

Click here for more info & registration!

BMMA 2019 Annual Meeting
Apr 02, 2019

 

 

 Join us for our BMMA 2019 Annual Meeting, which will be preceded by the ResearchFirst Telco TV Marketing Symposium (April 1 – 2 (a.m.)) & followed by the ResearchFirst Broadband Services 2019 Seminar (April 3 - 5).

Annual Meeting date:  April 2, 2019

Location:       Charleston, SC

Venue:      Charleston Marriott
                  170 Lockwood Boulevard  Charleston, SC  29403

 

Click here for more info & registration!

ResearchFirst 2019 Telco TV Marketing Symposium
Apr 01, 2019 - Apr 02, 2019

 

Join us for our ResearchFirst Telco TV Marketing Symposium, which will be followed by the BMMA 2019 Annual Meeting (April 2) & the ResearchFirst Broadband Services 2019 Seminar (April 3-5).

Meeting dates:  April 1 - 2 (am), 2019

Location:       Charleston, SC

Venue:      Charleston Marriott
                  170 Lockwood Boulevard  Charleston, SC  29403

Click here for more info & registration!

BMMA February Hot Topic Call: HSI Retention
Feb 26, 2019

 

Hot topic: HSI Retention

 

Panelists:

1. Liz Heimbrock - Senior Product Manager at Cincinnati Bell
2. Brandon Laufenberg - Product Manager at TDS

 

Summary: Retention Strategies: Current and Future State - At Cincinnati Bell, one of our biggest on-going challenges to solve for is how to reduce churn while continuing to grow ARPU. In 2018, we tested numerous strategies to try to find the sweet spot – keeping customers, while continuing to grow revenue. In this presentation, we will walk you through the results of these trials and what we learned from them. We will also share with you our newest retention tool that we will be rolling out in Q2 2019 that will help to automate our retention process while making sure these offers align with our revenue and margin targets…and keep customers from leaving.

TDS Internet - Retention and Churn Reduction Strategies - At TDS, we are focused on both subscriber and revenue growth. As such we must continually find new and innovative ways to retain customers in the face of growing competition. This presentation will provide an overview of the different retention tactics we utilize, including some of the pro-active retention measures we put into use in 2018. We will also discuss some of the types of data we collect, what analyses we do related to retention, and some of the successes we are seeing.

 Download panelist bios

Dial-in details: Please send a request to Lauren Roux
Status: Members-only call
Date: Tuesday, February 26, 2019
Start Time: 2:00 PM CST (12PM PST, 3PM EST)
Call duration: 1 hour

 

We would like to start this call on time. Please dial in 1-2 minutes early. Thank you!!

We ask that we all avoid discussing future plans and prices or any other discussion that could be construed as anti-competitive.

 

 * Each month members meet on a conference bridge to discuss telco broadband marketing and product development issues. Non-members are invited to join a webinar to evaluate the value of the association by contacting Stan Romero at Stan@researchfirst.com to request an invitation.