Past Events

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BMMA April Hot Topic Call: The Transition and Marketing of A New Streaming Service
Apr 23, 2019

 

Hot topic: The Transition and Marketing of A New Streaming Service

 

Speaker: Dustin Schlaefli – Director of Customer Engagement, Nex-Tech

 

Summary: More service providers are looking to get out of the broadcast TV market and moving to Over-the-top (OTT) video services.  The mobile nature of OTT allows subscribers to watch videos on smartphones, tablets and TVs, and requires a fast, reliable Internet connection. Hear how Nex-Tech, Kansas broadband company, launched its new TVNow service, and the marketing efforts to make the launch a success!

 

Download speaker bio

 

Dial-in details: Please send a request to Lauren Roux

Status: Members-only call
Date: Tuesday, April 23, 2019
Start Time: 2:00 PM CDT (12PM PDT, 3PM EDT)
Call duration: 1 hour

 

We would like to start this call on time. Please dial in 1-2 minutes early. Thank you!!

We ask that we all avoid discussing future plans and prices or any other discussion that could be construed as anti-competitive.

 

 * Each month members meet on a conference bridge to discuss telco broadband marketing and product development issues. Non-members are invited to join a webinar to evaluate the value of the association by contacting Stan Romero at Stan@researchfirst.com to request an invitation.

RFI's Broadband Services 2019 Seminar
Apr 03, 2019 - Apr 05, 2019

 

 Join us for our ResearchFirst Broadband Services 2019 Seminar, which will be preceded by the BMMA 2019 Annual Meeting (April 2) & the ResearchFirst Telco TV Marketing Symposium (April 1 - 2).

Meeting dates:  April 3 - 5, 2019

Location:       Charleston, SC

Venue:      Charleston Marriott
                  170 Lockwood Boulevard  Charleston, SC  29403

 

Click here for more info & registration!

BMMA 2019 Annual Meeting
Apr 02, 2019

 

 

 Join us for our BMMA 2019 Annual Meeting, which will be preceded by the ResearchFirst Telco TV Marketing Symposium (April 1 – 2 (a.m.)) & followed by the ResearchFirst Broadband Services 2019 Seminar (April 3 - 5).

Annual Meeting date:  April 2, 2019

Location:       Charleston, SC

Venue:      Charleston Marriott
                  170 Lockwood Boulevard  Charleston, SC  29403

 

Click here for more info & registration!

ResearchFirst 2019 Telco TV Marketing Symposium
Apr 01, 2019 - Apr 02, 2019

 

Join us for our ResearchFirst Telco TV Marketing Symposium, which will be followed by the BMMA 2019 Annual Meeting (April 2) & the ResearchFirst Broadband Services 2019 Seminar (April 3-5).

Meeting dates:  April 1 - 2 (am), 2019

Location:       Charleston, SC

Venue:      Charleston Marriott
                  170 Lockwood Boulevard  Charleston, SC  29403

Click here for more info & registration!

BMMA February Hot Topic Call: HSI Retention
Feb 26, 2019

 

Hot topic: HSI Retention

 

Panelists:

1. Liz Heimbrock - Senior Product Manager at Cincinnati Bell
2. Brandon Laufenberg - Product Manager at TDS

 

Summary: Retention Strategies: Current and Future State - At Cincinnati Bell, one of our biggest on-going challenges to solve for is how to reduce churn while continuing to grow ARPU. In 2018, we tested numerous strategies to try to find the sweet spot – keeping customers, while continuing to grow revenue. In this presentation, we will walk you through the results of these trials and what we learned from them. We will also share with you our newest retention tool that we will be rolling out in Q2 2019 that will help to automate our retention process while making sure these offers align with our revenue and margin targets…and keep customers from leaving.

TDS Internet - Retention and Churn Reduction Strategies - At TDS, we are focused on both subscriber and revenue growth. As such we must continually find new and innovative ways to retain customers in the face of growing competition. This presentation will provide an overview of the different retention tactics we utilize, including some of the pro-active retention measures we put into use in 2018. We will also discuss some of the types of data we collect, what analyses we do related to retention, and some of the successes we are seeing.

 Download panelist bios

Dial-in details: Please send a request to Lauren Roux
Status: Members-only call
Date: Tuesday, February 26, 2019
Start Time: 2:00 PM CST (12PM PST, 3PM EST)
Call duration: 1 hour

 

We would like to start this call on time. Please dial in 1-2 minutes early. Thank you!!

We ask that we all avoid discussing future plans and prices or any other discussion that could be construed as anti-competitive.

 

 * Each month members meet on a conference bridge to discuss telco broadband marketing and product development issues. Non-members are invited to join a webinar to evaluate the value of the association by contacting Stan Romero at Stan@researchfirst.com to request an invitation.

BMMA January Hot Topic Call: Executives' Perspectives on Broadband in 2019
Jan 22, 2019

 

Hot topic: Executives' Perspectives on Broadband in 2019

 

Panelists:

1. Ann Shaub - Group Vice President, Consumer Product Development at Frontier
2. Josh Pettiette - Vice President-Product, Business Development & Strategic Planning at GVTC
3. Jason Praeter - President and General Manager at Cincinnati Bell

 

Summary: Each January we hold an "Executives Perspectives" call to which we invite knowledgeable Telco and/or vendor executives to inform the membership of broadband industry trends and their thoughts of how best to address them in the coming year. We also ask our speakers to share their “crystal ball” view of what will be “Hot in 2019.”

 Download panelist bios

Dial-in details: Please send a request to Lauren Roux
Status: Members-only call
Date: Tuesday, January 22, 2019
Start Time: 2:00 PM CST (12PM PST, 3PM EST)
Call duration: 1 hour, 30 minutes

 

We would like to start this call on time. Please dial in 1-2 minutes early. Thank you!!

We ask that we all avoid discussing future plans and prices or any other discussion that could be construed as anti-competitive.

 

 * Each month members meet on a conference bridge to discuss telco broadband marketing and product development issues. Non-members are invited to join a webinar to evaluate the value of the association by contacting Stan Romero at Stan@researchfirst.com to request an invitation.

BMMA November Hot Topic Call: Providing a Great In-Home WiFi Experience - TalkTalk's Approach
Nov 27, 2018

 

 

Hot topic: Providing a Great In-Home WiFi Experience – TalkTalk’s Approach

 

Speaker: Steven Offerein, Head of In-Home Products & Experience, TalkTalk

 

Summary: With more and more devices going online in each and every home, customers expect ISPs to do more without having to pay more. I’ll talk about TalkTalk’s and my vision on how to tackle the challenge ISPs face when it comes to supporting the exploding number of devices, including IOT, in the home. How do we make sure all these devices can connect to our network? Can we guarantee they’re being safeguarded from hackers, botnets and other threats? And most importantly, how do we enable customers to manage all this without having to ring customer support? I’ll share learnings from our past, bits of our current strategy and a few big questions we’re trying to answer at the moment.

 Download panelist bio

Dial-in details: Please send a request to Lauren Roux
Status: Members-only call
Date: Tuesday, November 27, 2018
Start Time: 2:00 PM CST (12PM PST, 3PM EST)
Call duration: 1 hour

 

We would like to start this call on time. Please dial in 1-2 minutes early. Thank you!!

We ask that we all avoid discussing future plans and prices or any other discussion that could be construed as anti-competitive.

 

 * Each month members meet on a conference bridge to discuss telco broadband marketing and product development issues. Non-members are invited to join a webinar to evaluate the value of the association by contacting Stan Romero at Stan@researchfirst.com to request an invitation.