The Broadband Multimedia Marketing Association (BMMA) recently announced the winners of the 2017 Best in Class Marketing awards.
“Each year the BMMA recognizes teams and companies that demonstrate innovation and excellence in marketing broadband services,’’ said Ellis Hill, President of ResearchFirst, Inc., the BMMA’s management firm. “This year’s awards went to a service provider, TELUS, and a vendor company, Zyxel, each of which executed best in class marketing practices related to broadband products and services.”
The winners are:
1. TELUS (http://www.telus.com) “Future Home”
TELUS is a national telecommunications company that provides phone, television, wireless and internet services to Western Canada.
The TELUS “Future Home” marketing campaign was used to engage residents in fibre communities to demonstrate the power of broadband and what kind of lifestyle transformations it could enable in the future. The campaign brought the experience to home & garden shows, community events, parking lots of big box stores, and TELUS dealers, demonstrating how fibre is a transformational technology investment in communities, homes, and businesses. For the campaign, customer sentiment was overwhelmingly positive with 35 communities visited; 80,000 customer visits; 20 million media impressions and over 4,000 sales.
According to TELUS, “The recognition of ‘Future Home powered by TELUS PureFibre’ as a Best in Class marketing initiative by BMMA is a great honour. TELUS values the partnership with BMMA for continued industry insight, market trends and collaboration across stakeholders in North America.”
2. Zyxel (http://www.zyxel.com) “Performance Meets Versatility”
Focused on innovation and customer-centricity, Zyxel Communications Corp. has been connecting people to the internet for nearly 30 years. The ability to adapt and innovate with networking technology places us at the forefront of understanding connectivity for telco/service providers, businesses and home users.
The Zyxel “Performance Meets Versatility” campaign was designed and executed to launch the WAP6405 AC1750 802.11ac Wireless Bridge. The WAP6405 targets Service Providers who provide internet and network connectivity to homes and small businesses, providing a product that delivers reliable, highspeed connectivity.
“We’re thrilled to receive the Best in Class Marketing Award from BMMA because of the extraordinary effort our team put into the development and execution of our ‘Performance Meets Versatility’ campaign,” explained Erin Po, Director of Marketing for Zyxel. “This award validates the success of an innovative and effective marketing program that enabled us to educate and create demand for our product among broadband service providers in a very competitive and noisy market segment. Our partnership with BMMA is absolutely critical to helping us establish new and deepen existing relationships with service providers and is a key contributor to our success and growth in this segment of our business.”