Chair: Tina Vande Zande, TDS
Committee members: Lesley Kirchman, Actiontec; Jake Sailana, Zyxel; Allison Brausen, Calix; Lauren Roux, BMMA Staff
Goal: To improve the marketing of the association, both to potential, new member companies, and to additional individuals within existing member companies.
- Identify the opportunities and obstacles to be investigated
- Determine budget and set goals to include:
- Encourage promotion of the BMMA within one’s company (individuals from member companies to work on their successors).
- Create sessions and materials to spread the word.
- Gather and use testimonials.
- Recommend updates to the BMMA website
- Report out at Annual meeting.
The Executive Director will:
- Execute the committee’s recommendations.
- Report on results at the Annual meeting.