Reports

Benchmarking Reports

The BMMA publishes a semi-annual benchmarking report, which includes broadband penetration, churn, and growth. The Benchmarking Committee regularly reviews and updates this criteria to keep it current and relevant. Participating companies receive a detailed copy of the report; highlights of the report are shared with the entire membership at our Annual Meeting and Fall Workshop. The BMMA acts as a clearing house, providing normalized and anonymous results to participating members.

Currently benchmarked metrics for the Consumer Market:

  • Total BB (HSI) Penetration
  • Penetration by Technology
    • FTTP Availability
  • Bundle penetration
    • Single Play; Double Play 1; Double Play 2; Triple Play
  • Penetration by Speed Tiers
  • HSI Sales & Breakage
  • HSI Operational Metrics
    • Average Days Order to Install
    • Trouble Report Rate
    • Repair Dispatch Rate
  • HSI Churn
    • FTTP vs. xDSL
    • Controllable; Uncontrollable; Non-Pay Disconnects
  • ARPU
    • Access, VAS, CPE, Total
  • IPTV Sales & Breakage
  • Average Days Order to Install
  • Video Penetration
    • IPTV, CATV, Satellite, Total
    • Bundled Video
  • Video Churn

Currently benchmarked metrics for the SMB Market:

  • Total BB (HSI) Penetration
  • Penetration by Technology
    • FTTP/PON Availability
  • Penetration by Speed Tiers
  • HSI Sales
  • HSI Churn
    • FTTP/PON vs. xDSL
    • Total
  • HSI ARPU

Research Reports

The BMMA performs annual and impromptu research and surveys for its membership.

Each spring, BMMA End-user research is conducted on relevant topics such as consumer attitudes and adoption of OTT services, Smart Home services, IoT devices and services, etc. The topics, questions and answer options are developed by the BMMA Research Committee and the survey is executed by the BMMA Staff. Statistically valid results are gathered at the US and Canada levels and are reported at our BMMA Annual Meeting.

Each fall, BMMA Member Research is conducted on such topics as IoT services and devices offered; whole-home WIFI solutions; Managed WiFi Network services and features; HSI strategies (cord-cutter strategy, usage caps, new products, etc.); successful marketing tactics; Telco TV issues; etc. The topics, questions and answer options are developed by the BMMA Research Committee and the survey is executed by the BMMA Staff. Survey responses are collected from existing BMMA Member Company employees. Individual company information is disguised, and results are reported at our BMMA Fall Workshop or other events.

Other Reports

The BMMA performs other impromptu research and surveys for its membership as needs are identified or members request specific information. When the membership is polled, individual company information is disguised, and participating companies receive survey results.

Examples include: – 2019 Event Survey (2019 Fall Workshop Panel Participation, 2020 Spring event location & date preferences, 2020 FW in Alaska, etc.); BMMA 2019 Spring Attendee Survey (date and schedule preferences); 2018 Topic Planning Survey (preferred topics for 2019 events and Hot Topic Webinars); 2016 Fiber Churn Performance; 2015 Member Survey on Research Topics